Petaluma Top Ten

7. BjornBorg.com
Watching Wimbledon the past few weeks has put me in mind of one of my childhood sports idols, Bjorn Borg, who dominated the lawns at the All England Club in the mid to late 1970s. Nearly 30 years later, Borg still cuts a dashing figure with his long mane of gray-blond hair and his trim build – which is often impeccably well dressed. The Swedish tennis star has always had an eye for fashion; he’s now marketing his own line of creative clothing through his name-brand web site. The athletically themed gear includes undies, swimwear, shoes, bags, eyewear and stockings, much of it in extravagant patterns with Borg’s name plastered around hems and seams and waistbands – a good fit for a hip, Euro trendsetter. Alas, Borg’s business managers have secured only one American concept store, that being Soho in New York City … but stay tuned. From the web site you can also watch the Swedish champ in action as he steamrolled Wimbledon five years in a row from 1976-80, get facts about his peerless tennis career, and post questions to his blog. In the mean time, peruse the full line fashionable accessories at www.BjornBorg.com.